The pleasure of a life outdoors in that particularly mild climate, the breath-taking views of a crystal sea on the Gulf of Poets and sport practiced at competitive level, above all basketball and water polo, mark the years which forged the philosophy that was to become the keystone of Maurizio Baldassari’s life and his brand. The daily life with the people of a small village where all know each other, the passion for Nature and the unique quality and taste of its products thanks to the local climate all contributed to the development of his open character and of an extraordinary sensitivity towards beauty and uniqueness.